“Echo of Shutter” for Xiaomi Documentary


In order to highlight the collaboration of Xiaomi's new product 12 Pro with Leica, Xiaomi enlisted the help of the documentary photography master Liu Heung Shing as the project's prime experiential user. Using a documentary technique that does not sacrifice quality for aesthetics, we are able to inspire the audience to try out the incredible photography experience by themselves. The video has already been used for the Xiaomi new product launch event.
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