HOREN HEALTH
Our client, a traditional Chinese herbal supplement drink brand, has gained recognition from authoritative institutions in Chinese medicine and discovered precious elements good for health by completing science-based standard formulas, thus needing a brand identity update.
In this project, deliberately avoiding design elements directly related to traditional Chinese art style, we chose to build a robust and organic brand image through modern science design elements.
VI DEVELOPMENT / STYLE RESEARCH & DEVELOPMENT / GRAPHIC & PACKAGE DESIGN

PROCESS